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Dell Ropes in Sogo as Master Franchisee
Dell India which is still trying to get its channel strategy right in the country, has roped in Bangalore based Sogo Computers as its Master Franchisee. Under this new business model Sogo will act as a regional distributor and direct retail partner for Dell Computers.

Confirming the news, Sogo�s head honcho G Jayamuni Rao said, �Dell is one of the biggest technology brands globally, and through our multiple retail outlets and branches across the state of Karnataka, we plan to sell their entire range of products. 

Sogo Group Ranked 148 in DQ TOP 20
Dell signed a strategic partnership with Sogo making it Dells master franchisee. Under this agreement, Sogo was also appointed as regional distributor and direct retail partner. The company now intends to ship Dell products through at least 200 of its partners in Karnataka. The company was forced to shut many of its retail outlets. Sogo moved to a hybrid model with uni-brand stores and multi-brand stores to stay profitable.

Sogo Group Plans Major Business Overhaul
With a view to growing its revenues twofold in 2006-2007, Bangalore-based Sogo Computers, one of Karnataka's big distributors, plans to restructure and integrate its three businesses - resale (of computers & peripherals), retail (IT & CE) and leasing/hire purchase/rentals.